February Featured Athlete- Shelly Fey

Shelly Fey Fit Balm Athlete

Tell us a little bit about yourself:

My name is Michelle, but everyone calls me Shelly :P I am a Personal Trainer and Crossfit coach at CBC (www.crossfitcbc.com). I’m one of those crazy Fitness addicts that you see in the gym sweating to death lol. So I guess you could say I am a Gym rat, I go to CF, then my other gym at West Coast Iron then to work (you guessed it, a gym haha).


I live a simple life, working and training but I enjoy handstanding everywhere I go. You can see it all over my IG www.instagram.com/fit_cure/ haha or just hanging out with people in my community, training for Crossfit competitions or spending time with my fam-jam.  


What motivates you to stay healthy?

Knowing that I get to keep another year of my life. I know that’s super vague but having a background of obesity and diabetes running in my family I, unfortunately, got to see where I could end up if I continued to ignore my health.


What is your occupation? What inspired you to pick this profession?

I am beyond lucky. I have had many job titles over the years like a Personal trainer, CrossFit Coach, Rugby coach etc… I am an entrepreneur at heart. I was lucky enough to find my calling through Instagram where I manage CrossFit accounts and developed my Fitness Photography business which I get the honour of shooting with amazing athletes that inspire those around them (including myself). You can find me at www.instagram.com/shellyfitography/ to see some action shots.


What is something that you have done recently to help others?

I provided free experiences for friends, newcomers or anyone in my community looking to get fit in our CrossFit Gym. My goal is to provide the tools to help them succeed and if I can open the doors and provide support and a positive experience then I am happy.


Can you tell us a little bit about your athletic background/what sports or type of fitness you do?

I use to play competitive Rugby throughout high school and was well on my way to continue my athletic career after high school until I got injured. Later throughout the years and trying to find an alternative, I got into powerlifting and eventually I found CrossFit and I have not looked back since.


Do you have a life-changing experience related to your athletic background/experience that shaped your future self or future direction?

To shorten it, I’ve collected many serious injuries over the past few years especially playing rugby where I’ve torn my ACL and damaged my meniscus (twice…) and broke my jaw which ended my promising rugby career. I was devastated. Years down I decided to study and become a personal trainer to learn how to build myself up safely and then it turned into a career as I love helping people. Personally, my training turned into a love of powerlifting and out-lifting the other gal in the gym (even gents :P). I guess you could say I never lost my competitive edge haha. Unfortunately, my clumsy self gets injured more than the average bear haha and I collected a dislocated shoulder, thrown out my back and excessive weight gain from eating terribly because I felt like the world was against me and was telling me to sit down and not shine. It was a dark place.


It wasn’t until I met some inspiring people that encouraged me to try CrossFit. My cardio was horrifying (embarrassingly so…) but it's been close to a year and I’m proud to say my injuries don't hold me back no more. Squatting 215 lb with bad knees, 200 lbs with recovered back injury and a split jerk of 160lbs with a bum shoulder is something that will always remind me that it’s not over. I have no plans on stopping, I want to become the best me.


What would you say to someone who is trying to start living a healthier lifestyle?

It’s not about the destination, but the journey. Start small and make subtle changes. Accept you for who you truly are. People never realize how amazing they truly are and a positive mindset will set you on the right path.


I also found out the hard way that it is all about who supports you. Who are you surrounded by? People that feed your flame or douse your fire? Surround yourself with inspiring, encouraging and like-minded people and your journey to a healthier lifestyle will be that much better.


What do you think the world needs most at this time in history?


Positivity and self-acceptance.

Do you set goals? Will you share those goals with us?

I do. I have whiteboards, notebooks, you name it. This is how I set myself up for success. My goals have been to lose weight at first when I started gymming but now its to live my life to its fullest and do what I can right here, right now to make that day it’s best. I want to be happy.


What are 5 quick facts that your best friend would use to introduce you?


-sarcastic joker :P



-and a real friend


What is your favourite Fit Balm product, and why?

Boy, its difficult to pick just one to be honest :P haha.

But I definitely use more of the Muscle Balm on my sore and achy muscles after a good lifting session. It's become an evening routine of mine to apply it after my weightlifting sesh before bed.

Favourite… if you can list just one!

Podcast Channel:  The Influencer Podcast

Book or Author: Eliza Gorden “Dear Dwayne with Love” <3  

Movie: Hard to choose but Ginger Snaps is a classic

Snack Food: Anyone that knows me - knows I love my BCAA slushies haha.

Article of clothing: Good pair of leggings

Athlete: Matt Fraser


Quote: “What doesn't Challenge you, does not Change you.”


To follow Shelly’s journey you can find her on Instagram @fit_cure or her photography business @shellyfitography

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